M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer

M: Advertising with Connect Plus by William Arens, Christian Arens, Michael Weigold, David Schaefer PDF, ePub eBook D0wnl0ad

Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information – yet in a more condensed format that is easier to cover by students.
Connect assignments are provided to utilise the power of the web, making projects more fun for students and automatically grade materials to support instructors.
M: Advertising also includes unmatched teaching support.

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Homer Douglas:

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Remote Viewing: The Complete User's Manual for Coordinate Remote Viewing by David Morehouse

Remote Viewing: The Complete User's Manual for Coordinate Remote Viewing by David Morehouse PDF, ePub eBook D0wnl0ad

Is it possible to see across space and time? Even those who accept that humans can reach beyond the conventional five senses typically think of psychics as "special" or "gifted" with unusual abilities. But David Morehouse teaches otherwise—all human beings, including you, have the innate capacity for remote viewing.

David Morehouse was trained by the U.S. government in remote viewing—an exact scientific protocol for tapping the human power to gather information across space and time. In this comprehensive manual, he has taken his military training as an "operational" remote viewer and turned it into a step-by-step training system—one that teaches any serious reader how to unlock their natural abilities and become more than the physical world allows.

Remote Viewing includes more than just a method for gathering information. It is a transformational tool instilling within you the absolute and irrefutable evidence that you are more than human—that you are extraordinarily human. As you gain experience and confidence as a viewer, you will tap into the collective unconscious that connects you to everything and everyone in the universe. Through David Morehouse's training, you will learn to touch the infinite source of life and knowledge that spiritual masters throughout human history have sought.

David Morehouse's superiors in the DIA/CIA called him "the most exceptional candidate ever to have grasped this difficult intelligence collection methodology." What sets him apart as a teacher is his unparalleled ability to present the complexities of remote viewing in an accessible, logical, and artful manner. As more than 23,000 students have already discovered, David Morehouse has set a new and brilliant standard for teaching the scientific protocol of remote viewing.

"You have the ability to do this," Morehouse says. "Something extraordinary is absolutely possible in your life." Now for the first time, he brings you his method for taking your first step into your ultimate potential in a single volume: Remote Viewing: The Complete User's Manual for Coordinate Remote Viewing, which also include a cool-down audio track.David Morehouse has found that this psychoacoustic “pink noise” track is especially effective for helping us enter the brainwave state of relaxed awareness needed for remote viewing.

From reader reviews:

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Communication Acoustics: An Introduction to Speech, Audio and Psychoacoustics by Ville Pulkki, Matti Karjalainen

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In communication acoustics, the communication channel consists of a sound source, a channel (acoustic and/or electric) and finally the receiver: the human auditory system, a complex and intricate system that shapes the way sound is heard. Thus, when developing techniques in communication acoustics, such as in speech, audio and aided hearing, it is important to understand the time–frequency–space resolution of hearing.

This book facilitates the reader’s understanding and development of speech and audio techniques based on our knowledge of the auditory perceptual mechanisms by introducing the physical, signal-processing and psychophysical background to communication acoustics. It then provides a detailed explanation of sound technologies where a human listener is involved, including audio and speech techniques, sound quality measurement, hearing aids and audiology.

Key features:

• Explains perceptually-based audio: the authors take a detailed but accessible engineering perspective on sound and hearing with a focus on the human place in the audio communications signal chain, from psychoacoustics and audiology to optimizing digital signal processing for human listening.
• Presents a wide overview of speech, from the human production of speech sounds and basics of phonetics to major speech technologies, recognition and synthesis of speech and methods for speech quality evaluation.
• Includes MATLAB examples that serve as an excellent basis for the reader’s own investigations into communication acoustics interaction schemes which intuitively combine touch, vision and voice for lifelike interactions.

From reader reviews:

Michael Greene:

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Vector Mechanics for Engineers: Statics, 11th Edition by Ferdinand Beer, Jr., E. Russell Johnston, David Mazurek

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From reader reviews:

Rebecca Burks:

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The Feminine Mystique by Betty Friedman

The Feminine Mystique by Betty Friedman PDF, ePub eBook D0wnl0ad

The Feminine Mystique

From reader reviews:

Stephanie Knowles:

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Learn C the Hard Way: Practical Exercises on the Computational Subjects You Keep Avoiding (Like C) (Zed Shaw's Hard Way Series) by Zed A. Shaw

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You Will Learn C!

Zed Shaw has crafted the perfect course for the beginning C programmer eager to advance their skills in any language. Follow it and you will learn the many skills early and junior programmers need to succeed–just like the hundreds of thousands of programmers Zed has taught to date! You bring discipline, commitment, persistence, and experience with any programming language; the author supplies everything else.

 

In Learn C the Hard Way , you’ll learn C by working through 52 brilliantly crafted exercises. Watch Zed Shaw’s teaching video and read the exercise. Type his code precisely. (No copying and pasting!) Fix your mistakes. Watch the programs run. As you do, you’ll learn what good, modern C programs look like; how to think more effectively about code; and how to find and fix mistakes far more efficiently. Most importantly, you’ll master rigorous defensive programming techniques, so you can use any language to create software that protects itself from malicious activity and defects.

 

Through practical projects you’ll apply what you learn to build confidence in your new skills. Shaw teaches the key skills you need to start writing excellent C software, including

 

• Setting up a C environment
• Basic syntax and idioms
• Compilation, make files, and linkers
• Operators, variables, and data types
• Program control
• Arrays and strings
• Functions, pointers, and structs
• Memory allocation
• I/O and files
• Libraries
• Data structures, including linked lists, sort, and search
• Stacks and queues
• Debugging, defensive coding, and automated testing
• Fixing stack overflows, illegal memory access, and more
• Breaking and hacking your own C code

 

It’ll Be Hard at First. But Soon, You’ll Just Get It–And That Will Feel Great!

This tutorial will reward you for every minute you put into it. Soon, you’ll know one of the world’s most powerful programming languages. You’ll be a C programmer.

 

Watch Zed, too! The accompanying DVD contains 5+ hours of passionate, powerful teaching: a complete C video course! If you purchase the digital edition, be sure to read "Where Are the Companion Content Files" at the end of the eBook to learn how to access the videos. 

 

From reader reviews:

Theo Garcia:

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Global Warming - Myth or Reality?: The Erring Ways of Climatology (Springer Praxis Books) by Marcel Leroux

Global Warming - Myth or Reality?: The Erring Ways of Climatology (Springer Praxis Books) by Marcel Leroux PDF, ePub eBook D0wnl0ad

This book seeks to separate fact from fiction in the global-warming debate. The author begins by describing the history of the Intergovernmental Panel on Climate Change (IPCC) and many other conferences, and their dire predictions on global temperatures, rainfall, weather and climate, while highlighting confusion and sensationalism media reports. He then lays out the "heretical" scientific case of the sizable skeptical scientific community who challenge the accepted wisdom.

From reader reviews:

Arthur West:

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Star of Africa (Ben Hope, Book 13) by Scott Mariani

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THE FIRST PART OF A SENSATIONAL NEW TWO-BOOK SEQUENCE THAT WILL BE THE BIGGEST AND MOST EPIC BEN HOPE ADVENTURE YET!

TO POSSESS IT HE WILL PAY IN BLOOD

Where ex-SAS major Ben Hope goes, trouble always follows…

Ben Hope is trained to identify danger. So when he finds out that someone very important to him is working on a US container ship in the treacherous seas off the East African coast, he fears the worst.

Within days the ship is hijacked by pirates. Taking matters into his own hands, Ben embarks upon the most daring rescue mission of his career … because this is no ordinary hostage situation.

There is something on board the ship that’s more precious than life itself – and a bloodthirsty tyrant will kill to possess it.

As events spiral out of control, Ben Hope’s skill and resourcefulness will be tested like never before. Ben would die to protect those close to him, but in a hostile environment, against ruthless warriors, even the ultimate sacrifice might not be enough…

BEN HOPE is one of the most celebrated action adventure heroes in British fiction and Scott Mariani is the author of numerous bestsellers. Join the ever-growing legion of readers who get breathless with anticipation when the countdown to the new Ben Hope thriller begins …

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The Handbook of Global Outsourcing and Offshoring 3rd edition: The Definitive Guide to Strategy and Operations by Ilan Oshri, Julia Kotlarsky, Leslie P. Willcocks

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The expansion of outsourcing and offshoring, and the emergence of new sourcing models are challenging existing management practices. It has become increasingly important to understand the phenomena, not least as a basis for suggesting what directions it will take, its impacts, how it has been conducted, and how its management can be better facilitated. This book offers a broad perspective on various issues relating to the sourcing of IT and business processes and services in a company, national and global context.

Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context. Readers from a wide range of industry and regions need to know how to outsource, and to build the skills to participate in and manage outsourcing from client and vendor perspectives.

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Pleine Lune - tome 2 - Tu ne m'as pas oubliée (2)

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Tutorials in Paediatric Differential Diagnosis, 2e by David J. Field MBBS(Hons) DCH FRCPCH FRCP(Ed) DM, John Stroobant FRCP FRCPCH, David Isaacs MB BChir MD MRCP FRACP

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This practical handbook uses a symptom-based approach to paediatric differential diagnosis. For each symptom, the book describes its epidemiology, the physiological principles underlying the symptom, history, examination, and investigation, and features a summary management box and a case study. The 2nd Edition features a much more extensive collection of symptoms―nearly twice as many as the first edition. It also discusses the community aspects of paediatric conditions. A new 2-color format and many new illustrations enhance the text.

• Uses a symptom-based approach to diagnosing paediatric conditions, mirroring the medical school curriculum and postgraduate examinations.
• Approaches diagnosis step by step, reviewing epidemiology, the underlying physiology, history, examination, and investigation.
• Includes a summary management box and a case study for each topic.

• Covers many new symptoms―nearly 50% more than the previous edition.
• Provides expert commentary on specialist topics.
• Features a new, two-color layout and many new illustrations.
• Highlights the community aspects of paediatric diseases.

With 5 additional contributing experts.

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Grammaire Pratique Du Francais D'Aujourd'hui by Mauger, G. MAUGER

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From reader reviews:

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American Juries: The Verdict by Neil Vidmar

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Although the right to trial by jury is enshrined in the U.S. Constitution, in recent years both criminal and civil juries have been criticized as incompetent, biased, and irresponsible. For example, the O.J. Simpson criminal jury’s verdict produced a racial divide in opinions about that trial. And many Americans still hold strong views about the jury that awarded millions of dollars to a woman who spilled a cup of McDonald's coffee on herself. It’s said that there are "judicial hellholes" where local juries provide "jackpot justice" in medical malpractice and product liability cases with corporate defendants. Are these claims valid?
This monumental and comprehensive volume reviews over fifty years of empirical research on civil and criminal juries and returns a verdict that strongly supports the jury system. Rather than relying on anecdotes, Vidmar and Hans—renowned scholars of the jury system—place the jury system in its historical and contemporary context, giving the stories behind important trials while providing fact-based answers to critical questions. How do juries make decisions and how do their verdicts compare to those of trial judges and technical experts? What roles do jury consultants play in influencing trial outcomes? Can juries understand complex expert testimony? Under which circumstances do capital juries decide to sentence a defendant to die? Are juries biased against doctors and big business? Should juries be allowed to give punitive damages? How do juries respond to the insanity defense? Do jurors ignore the law?
Finally, the authors consider various suggestions for improving the way that juries are asked to carry out their duties. After briefly comparing the American jury to its counterparts in other nations, they conclude that our jury system, despite occasional problems, is, on balance, fair and democratic, and should remain an indispensable component of the judicial process for the foreseeable future.

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